Most CPA and accounting firms no matter the size need to learn about some inexpensive and easy methods for marketing the services of their accounting firms. Marketing for accounting companies and professional accountants is not easy as it is not a business that does much advertising.
There are some professionals who do accountant marketing and don’t charge an ‘arm and a leg’ for their services. In fact most of them will have no fee for your first consultation.
These professionals will show you all about accountant lead generation which is really what you are looking for. Some marketing will work but with no lead generation the marketing will not give you a good return on your investment.
Even if you find a marketing firm that promises to help you with marketing in your field as well as lead generation, you need to do some ‘due diligence’ to make certain they are what you are looking for. This includes:
- Checking references
- Checking Better Business Bureau
- Social media complaints
This needs to be done before you even call them.
Any good marketing website would have short reviews done by clients. These are the people you need to talk to. If the reviews turn out to be false (a lot on the internet are), forget this company. But if the reviews are real, you need to chat with some of them to see what type service the company you are considering gives and how is their customer service.
Better Business Bureau
Next contact the Better Business Bureau. This is to see if any complaints have been filed against this marketing company. Also by being a member of the Better Business Bureau, you have a mediator to help you if any problem turns up with the business you decide to use.
Social media complaints
Finally, check social media such as Facebook, to see if there are any complaints about this company. Trust this – if any marketing firm has not been fair with a client or done work that is not competent, the former client will write about them on social media to let everyone know.