By Frank Old
Online reputation management is a service that can help hide the negative internet content that is harmful to your brand. Using several techniques that work behind the scenes of search engines, a professional team can pinpoint the most harmful negative content on the web that is reaching your target audience and harming your bottom line. After figuring what the problems are, they work in tandem to ensure the visibility of said content is lowered, lowering the possibility of future clients ever seeing it.
Perhaps there has been a negative review written by an unhappy client that is visible on the first page of search engine results, right alongside your brand’s website. Or maybe one of your top level employees or investors has a past incident that is impacting your business’ bottom line. Maybe a journalist wrote a scathing review about your brand that got tons of visibility simply because of where it was posted, and not because it rings true. These are all instances of negative internet content that can affect your brand. However, these are all problems that have solutions.
While there may be no quick fix, there is definitely merit to an ongoing campaign that targets the root of the problem. Wherein the problem is that negative content about your brand has high visibility in search engine results, counteracting that with positive content, as well as creating more channels that lead to your page, will change search engine results over time. This means that clients, potential clients, and partners will no longer see the unfavourable content. Rather, they will be subjected to your personal website, and reviews, media pieces, and blogs that speak highly of your brand.
Another issue that often plagues brands are personal stories about employees or investors. Whether or not the story is relevant to your brand is not the issue. The issue is the negative connotations that derive from the negative content and the link with your company. With the nature of the internet and the connections that are easily, and quickly, made; One small blip in a person’s persona and your company can feel the effects. Let a team of online reputation managers work diligently to hide the negative press, therefore easing the burden it has left on your brand.
Managing your brand is more important today than it was thirty some odd years ago, and the reaches of it can be felt more far and wide than ever before. Let the internet be a friend to your brand and reap the benefits of positive visibility!
