By Meg Ling
Search engine reputation management is the handling of all outside influences on your brand. Those include, but are not limited to; search engine results, positive reviews, negative reviews, and articles. Having a hand in what potential customers see about your brand is crucial when it comes to gaining traction with new consumers. If negative reviews or comments are visible on the same screen as your brand’s webpage or contact information, then a client is less likely to engage with you. However, with techniques that can eliminate the negative content visible on the first pages of search engine results, online reputation management is helping businesses grow and prosper.
If you are having a problem with finding new customers the issue might be search engine autocomplete options. If someone in your community (be it geographical or not) is searching for something you offer, but there are also several other competing companies who are very similar to you, then they may come up first. Search Reputation can work on the autocomplete form results that appear in search engines and can make it so that your brand’s name is what automatically completes the customer’s query. By having your brand’s name pop up before the customer even finishes typing what they’re looking for, the chances of them clicking the link that has been auto filled are very high. This will definitely increase the traffic to your website or to your actual site.
Leaving your online reputation to handle itself is not a good strategy in today’s world. You may have the best product, the best customer service, and loyal customers – but your competitor is working hard on ensuring that their brand’s name is highly visible, and this makes all the difference. You could lose out on a lot of new business opportunities simply because another company worked diligently to improve their chances of being found by new audiences. An online reputation management team can do this for you, continually monitoring to ensure that your brand is visible online.
One bad review can really impact your bottom line as customers can easily view them on the internet, and then share the newfound information with their networks. Another advantage of working with a team that specializes in online reputation management is that they can increase the positive reviews and content visible online, enhancing search engine results for your brand.
