Images are important for the success of a website. It shall be interesting for website visitors to see something visual over a large block of texts. A web page looks better with pictures and helps users to read it easily. Besides, it is easy for readers to relate to an image better than reading a paragraph of words.
Many people believe that content is important when designing a business website. And for them, photos are a good part of it to make the website looking good. But more than a pretty picture, good quality images do a lot on your website.
For driving more visitors to the website
If you want to bring your website on top of the search engine page results, and improve its web traffic, add better images to it. Good pictures help to drive more visitors to a website. It improves social sharing and helps you to improve your business and increase sales. The importance of high-quality pictures on your website are:
- As a representation of your business
- It helps to build brand and credibility
- It explains the visual story of your business
- For creating a message for your business
- Help to find your business easily on the web
3 Main reasons to include quality images to a website
Of course, original content with proper keywords and Meta tags help a business to improve its search engine optimization. But user experience is also a major factor that improves the website rankings, but it is often overlooked. Here are the top three reasons for including high-quality images on a website.
For improving user experience and help with SEO
Adding photos to the website along with high-quality content certainly helps to improve the user experience and reduce the bounce rate. It can be a suitable way to provide useful visuals for your products and services to the users. Visitors will stay longer on the website if the content has good visuals.
For converting leads
With the help of good pictures and photos along with unique content, you can attract more visitors to your website. In fact, it helps to get more visitors to your website. Adding images is a great way to improve the quality of user engagement. So, they spend more time on your website and help your business to grow. You can build recognition and credibility for your brand by adding quality images to the website.
For better social media visibility
Social media is an excellent way to improve visibility on the web. So, if you are a business owner, ensure to use a few social media platforms in order to promote the product, services, and website. People love to like, share, and comment on high-quality photos on them. So, add better pictures on your social media platforms and sites for better visibility.
When you make a web page, adding some pictures would help to get the attention of its users very easily. It helps them to engage more time on the page and reduces bounce rate. Right images help users to relate to your products and services more easily. The pictures that you add to the web pages should have the same quality and effect as your written content.