3 Steps to Building a Successful Investment Portfolio

Investing capital in assets like stocks and shares can be a risky venture in itself, given the unpredictability of global markets and the uncountable range of investment options open to you. Building up a portfolio can take time and effort, so it is worth considering how to optimise it so it stands the best chance of turning a profit. Here are some effective methods of building a successful investment portfolio.


Piling all your money into a single asset or a limited number of assets can often prove to be a poor investment choice, as you are essentially putting all your eggs in one basket. If your chosen assets take a turn for the worst, you could end up losing a lot of money.

Portfolio diversification, which involves buying a variety of different assets, can help to offset some of the risks associated with a limited portfolio. Even if some of your assets depreciate, you will still have a range of others which will hold their value and keep your portfolio strong.


As with any investment strategy, knowing as much as possible about your assets is essential in understanding their market behaviours and whether they are likely to be profitable or not. Therefore, extensive and quality research should be undertaken before you purchase any assets.

This will help ascertain which factors influence the assets, and provide a basis for your strategy which you can continue to use whenever you decide to buy/sell an asset. A diverse portfolio full of thoroughly researched assets is far more likely to be a better performer compared to one containing assets chosen at random.


One final (optional) step to creating a strong portfolio would be to seek professional advice from a company, which can provide you with expert knowledge and guidance with regards to your portfolio/investment strategy.

Although you have to pay for the service of an adviser, it is likely that their industry knowledge will help you build a portfolio which is potentially far more profitable in the long run. This makes portfolio management far easier and removes the need to extensively research assets yourself, since the adviser is already clued up in this regard.

Building a successful portfolio need not be a difficult task, provided you follow the necessary steps when choosing assets to invest in. Do plenty of research, try to keep your selection diverse, and seek advice if you need to.